01
Describe your idea
Tell us about the problem, the customer and the price you have in mind.
A specific hypothesis
SmokeMetrics
For SaaS founders at idea or MVP stage
Find out what to test before building your SaaS
Start with a free diagnostic: the risks behind your idea and a proposed experiment. Testing real demand comes next.
Free · By email · No experiment purchase required
Pilot target: response within 1 business day
Problem
The risk is investing before testing your assumptions.
Before spending months on the product, define what a potential customer would need to do to show interest.
- 01Is this a problem they would pay to solve?
- 02Is your offer clear?
- 03What signal would justify continuing?
Mechanism
Three steps. A tangible outcome at each one.
Start with SmokeCheck. A demand experiment is an optional next step.
02
Receive your diagnostic
Request an initial assessment with risks and a proposed test by email.
Your next experiment
03
Test demand
If you choose to continue, agree on a test and observe what potential customers do.
Evidence for a decision
How a test is designed
Turn interest into a signal you can interpret.
A fictional installer SaaS scenario. No invented metrics or results attributed to customers.
01 / Ad
A specific offer
Offer: prepare quotes in less time.
02 / Landing
An observable action
Explain who it is for and let people request a demo.
03 / Signal
An agreed measure
Observe requests, qualification and cost; not just clicks.
04 / Decision
Continue, change or stop
Compare evidence with criteria defined before launch.
A demo request indicates interest. It is not a sale and does not guarantee a viable business.
Outcome
Start free. Decide later whether you need a real test.
Entry
SmokeCheck
€0Initial diagnostic · no SmokeTest purchase required
- preliminary Pre-SmokeScore
- main risks
- critical hypotheses
- recommended next experiment
Core offer
SmokeTest
A demand experiment with an agreed scope. Planned window: 7–14 days.
- Agreed hypothesis and decision criterion
- Minimum experimental asset within scope
- Signal analysis and a next decision
Before launch we agree on the segment, asset, metrics, budget and deliverable. You provide business context and approve the scope.
Smoke test price: €99Scope and advertising budget agreed before launch.Media spend: not included.
Start with the diagnosticA decision with reasons, not a promise of success.
The diagnostic prioritizes unknowns. The experiment provides evidence to decide how much to invest next.
GOPIVOTSTOPMORE EVIDENCE
SmokeCheck
Your idea deserves a good first test.
After submission: request received → initial assessment → email response. A report is not generated automatically.
Preliminary assessment. Demand can only be tested through real behavior.
FAQ
Straight answers
What do I receive with the diagnostic?
An initial assessment with the risks behind your idea, critical hypotheses and a proposed experiment. It is preliminary: it does not demonstrate demand or generate an instant on-screen result.
Does SmokeScore guarantee my SaaS will work?
No. It measures evidence from an experiment, not the future.
What is the Pre-SmokeScore?
A preliminary reading from your inputs. It does not replace a real demand experiment.
How much is SmokeTest?
The displayed amount is the smoke test fee. Scope, service fee and ad budget are agreed before launch.
How long does it take?
The request takes a few minutes. The pilot response target is 1 business day; the planned experiment window is 7–14 days, depending on the agreed scope.
Do I need a landing already?
No. If you do not have one, SmokeTest can include the minimum experimental asset.